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We Usually Hate Being Recognized in Public

If you’re of a certain age, you’ve heard of the Good Housekeeping Seal of Approval. For those of you who don’t know what that is, here’s the short version: More than 100 years ago, the Good Housekeeping Research Institute (GHRI) began evaluating consumer products. If a depilator, or bug spray, or a shrimp de-veiner received the Good Housekeeping Seal of Approval, it meant that the GHRI had found the product to be easy to use, durable, well designed, unlikely to take your pinkie off, and so on.

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